Not that he’s always riding in the back. “I enjoy driving,” he says, rattling off a few other favorites: “The Rolls-Royce Phantom is most definitely one—it’s a big boy, I’m a big boy. And then we could go to a sports car. Ferrari Fatboy, that’s one of my nicknames. Ain’t nothing like seeing a fat boy squeeze into a Ferrari.”
While Ross prefers his cars to be one-of-one, his wardrobe needn’t be bespoke. He describes his personal style, simply, as “I’m the biggest boss,” suggesting that his confidence allows him to pull off anything. “It’s not really a lot of pressure,” he says of getting dressed every day. “I don’t have no stylist to shout out.”
So the Boss does his own shopping? “Facts: all Rozay,” he says. He is a regular at the Bal Harbour Shops location of Neiman Marcus (“One time for Andy,” he says, giving his preferred sales associate a mention) and frequents the Louis Vuitton store at the Shops at Crystals in Las Vegas.
Ross confirms that his favorite line is Vuitton menswear, currently designed by his friend and sometime collaborator Pharrell Williams, though it would be safe to assume as much given the LV logo tattooed on Ross’s right cheek. His admiration for his favored labels is more than skin-deep: A Rolex crown, a Maybach emblem, a Miami Heat logo, and a New York Times–style T are also inked about his face and head, the last in recognition of his two Times bestsellers, the memoir Hurricanes and the business tome The Perfect Day to Boss Up. Inscribed just above his chin and framed by his signature beard are the words “Rich Forever,” which is both the title of a mixtape Ross released in 2012 and his Instagram handle. It’s also his personal goal.
Ross has never publicly disclosed his net worth and declines to do so today, but he’s notoriously outspoken about his spending. Last fall, during a radio interview, Ross shared that between his Star Island home, his private jet, and various other acquisitions, he dropped $100 million in six months. To an outsider, how this shopping spree jibes with staying “rich forever” may be puzzling, but Ross insists his approach to money management is well calculated.
“When it comes to the team that helps me manage my finances, that’s my mother and my sister,” he says. “Of course, we have my attorney [and] accountants, but the brain is my mom and my sister. They’re my eyes, they’re my everything.” Though he trusts his family implicitly, “you want to be hands-on with everything you’re doing,” he says. “No one should ever get too big for that. You want to know what you’re spending, you want to know what you’re making; I love those numbers.” Then, to clarify: “Do I save? Of course.” Which is not to say that he’s risk-averse—or that he always listens to his mom.
In 2014, Ross and his mother found themselves at odds when he purchased a 45,000-square-foot, 109-room Georgia mansion—it previously belonged to boxing great Evander Holyfield—for a reported $5.8 million. “My mom was like, ‘What are you doing? You [already] own five homes. What are you going to do with this?’ ”
His answer has materialized over the past decade. Dubbed the Promise Land, the 235-acre property features a 350,000-gallon swimming pool (one of the largest, if not the largest, residential pools in the country), is home to horses and buffalo, and served as a primary shooting location for the 2021 movie Coming 2 America. (The practical-minded Ross even bought a John Deere tractor and enjoys occasionally mowing the sprawling lawn with it himself.) The estate is also the site of the annual Rick Ross Car & Bike Show, which the rapper launched in 2022. Last year, entry to the event started at $325 for general admission and went up to $2,500 for a VIP ticket and, per the show’s website, a chance to “party with the Boss.” For anyone who has seen videos of Ross going out in Miami or footage from his performances at Drai’s nightclub in Las Vegas, where he recently extended the multiyear residency he secured in 2021, the possibility was surely enticing. Ross’s love of a good time is legendary.
