In a development that has generated widespread excitement among supporters and detractors alike, Megyn Kelly and Candace Owens are said to have closed a staggering $400 million deal with CBS to launch a new morning show intended to compete directly with ABC’s The View. The deal, which is being hailed as one of the largest in the annals of television, signifies a bold new era in daytime programming — one in which conservative perspectives will feature prominently, challenging existing norms.
According to insiders, the show is designed to serve as a direct counterpoint to The View, a daytime talk show that has traditionally represented liberal viewpoints. Megyn Kelly and Candace Owens, recognized as two of the most prominent conservative commentators in contemporary media, are poised to challenge the established leftist format, offering viewers an alternative perspective that traditional networks have largely overlooked. With so much at stake, CBS is banking on the star appeal and controversies associated with these two figures to draw substantial ratings and generate considerable media attention.
The collaboration between Megyn Kelly and Candace Owens is both unexpected and calculated. Kelly, a seasoned journalist with a notable track record at Fox News and NBC, has been a divisive presence in the media landscape. Following her controversial departure from NBC over comments about blackface, she stepped away from the traditional media scene, only to re-emerge via her own digital platform. With this new deal with CBS, she is poised to return to primetime television, eager to reestablish herself as a leading voice within conservative media.
Owens represents a bold, unfettered voice in the realm of public opinion, having established her reputation by rejecting political correctness and taking provocative stances on issues ranging from Black Lives Matter to feminism. Known for her incisive critiques of left-wing ideologies and staunch defense of conservative principles, Owens has built a significant online following. Combining her style with that of Kelly, who has a more conventional journalistic background, gives CBS a formidable strategy to compete directly with The View.
Together, Kelly and Owens are poised to become a powerful presence on daytime television, and it’s clear that CBS is banking on their different styles and shared political beliefs to connect with an audience that feels ignored by shows like The View.
CBS’s significant investment in Kelly and Owens underscores the network’s dedication to developing a show capable of competing with The View in terms of both audience engagement and cultural significance. The $400 million deal spans multiple seasons, giving the pair ample opportunity to cultivate their audience and foster the kind of relationship that transforms run-of-the-mill talk shows into essential viewing experiences.
Why the high price tag? Media experts suggest that CBS has identified a largely overlooked demographic of conservative viewers who are eager to watch a show that aligns with their perspectives. While The View has maintained a strong hold on daytime television for many years with its progressive orientation, there has been a notable lack of alternatives from the conservative side. By introducing Kelly and Owens, CBS is aiming to fill that void and win over audiences who feel marginalized by The View’s increasingly liberal stance.
A CBS executive, who asked not to be named, said: “This is more than just a talk show; it represents a cultural transformation. There are countless viewers who feel their perspectives are ignored, and we are giving them a platform. Kelly and Owens are among the most influential conservative figures available, and we are confident they can generate the ratings we have been lacking.”
With this announcement, the competition between the new show starring Kelly and Owens and The View has already intensified. The View has historically prided itself on being a forum for “diverse opinions,” but critics frequently claim the show leans significantly to the left. The introduction of Kelly and Owens into the morning talk show realm will create a stark contrast to The View’s progressive hosts, including Whoopi Goldberg and Joy Behar, who often lead the discussions.
Early reports indicate that Kelly and Owens are willing to engage in direct confrontations with The View hosts on a variety of topics, including politics, culture and current affairs. “We are not intimidated by a challenge,” Kelly said in a recent interview. “If The View intends to continue to push its progressive agenda, we are prepared to present an alternative. The public is tired of being dictated to by the same familiar liberal voices. Candace and I are here to disrupt the status quo.”
Owens, known for her outspokenness, resonated with Kelly’s perspective. “I’ve been waiting for this moment,” she said. “For too long, conservative voices have been marginalized or overshadowed in mainstream media. We intend to change that dynamic. If The View is looking for competition, it has it now.”
CBS is clearly framing the show as more than just a talk show; it’s a statement of intent. With two of the most conservative women in media at the helm, The View will no longer monopolize the discourse unchallenged.
What can viewers expect from the new show starring Kelly and Owens? While no details have been revealed, sources indicate the format will feature a mix of political debates, cultural perspectives, interviews with prominent guests and segments tackling issues that traditional media often overlooks. Unlike The View’s rotating panel of hosts, Kelly and Owens are expected to be the main voices, though guest hosts or contributors may be included on the show.
The show will tackle pressing issues such as free speech, cancel culture and the influence of media on public perception – topics that are integral to Owens’ identity. Kelly, renowned for her straightforward approach in interviews, is expected to apply her journalistic expertise, resulting in dynamic discussions that are sure to incite debate and dialogue.
“We will engage in discussions that resonate with everyday people,” Kelly said. “They won’t be the polished, filtered conversations typical of other shows. Our goal is to challenge prevailing narratives, counter traditional media and provide a platform that is not afraid to convey the truth.”
With Kelly and Owens at the helm of the initiative, controversy seems inevitable. Both figures have faced significant public scrutiny — Kelly for her comments on race and her controversial departure from NBC, and Owens for her polarizing views on race, gender and political issues. Yet this is precisely what CBS aims to capitalize on. The network is counting on the duo’s ability to spark debates, create headlines and cultivate a dedicated and likely fervent audience.
To be sure, not everyone is enthusiastic about the new show. Detractors of the duo have already taken to social media to voice their fears, with some claiming that CBS is catering to a far-right audience. Others are concerned that the show could exacerbate political polarisation in the US.
But for Kelly and Owens, this kind of criticism is nothing new. “We’re not here to make everyone happy,” Owens said. “We’re here to convey the truth, regardless of public opinion.”
Regardless of one’s feelings about them, it’s clear that Megyn Kelly and Candace Owens are poised to transform the landscape of daytime television. With their substantial $400 million deal and considerable backing from CBS, they have the ability to develop a show that challenges The View’s supremacy and introduces a fresh perspective to a field traditionally dominated by liberal viewpoints.
Only time will tell whether this initiative proves successful for CBS, but one certainty remains: daytime television has become significantly more engaging.
