A SuperPAC funded in large part by billionaire Tesla, Starlink, and SpaceX CEO Elon Musk is preparing to launch a series of digital ads aimed initially at swing state voters in support of former President Donald Trump, and the messaging is distinct and direct.
“If you sit this election out, Kamala and the crazies will win,” notes one ad on Google’s YouTube, which has been viewed more than three million times. “You will be stuck with higher costs and more illegals invading our country.” It also depicts Trump as an “American Badass,” using imagery of him pumping his first in the air following the July assassination attempt and imploring everyone to “fight, fight, fight!”
“We must STOP Kamala while we can,” reads an America PAC ad on Meta Platforms Inc.’s Facebook, where Musk’s PAC has placed the vast majority of its digital ad spend. “Arizona families have had ENOUGH of radical liberals.”
Bloomberg News reports that another ad on Facebook includes a voice-over with a Russian accent: “Meet Comrade Kamala,” the 30-second video says. “Ready to bring Soviet Union to Michigan.”
Also on X, one ad recalls how the former president’s political opponents “tried to kick Trump off your ballot” before adding: “They even tried to end his campaign and take him out for good.”
Musk publicly endorsed Trump on July 13, shortly after the assassination attempt on the Republican candidate’s life in Pennsylvania. In addition to pledging millions of dollars to his super PAC, Musk hosted Trump for an extensive campaign event on X and has become one of his most vocal supporters this election cycle.
The America PAC began its Facebook ad campaign in July, focusing on contrasting President Joe Biden’s and Trump’s economic plans. One Facebook ad said Trump “will unleash the production of domestic energy resources, reduce the price of gasoline and natural gas, promote energy security, and ensure that our nation is never at the mercy of foreign countries for energy.”
Bloomberg added:
After the assassination attempt on Trump, the ads continued switched their messaging to extolling Trump as a brave, defiant fighter with the now famous fist-in-the-air photo. Only in the last two weeks have the ads started attacking Harris directly, including video ads on Facebook featuring her laugh or painting her as a radical, with prompts to make sure Trump supporters have a voting plan.
America PAC’s Google ad campaign began in August, with most of the $281,400 the campaign had spent as of Friday afternoon going toward YouTube video ads, particularly targeting Georgia, Arizona, North Carolina, Nevada and Wisconsin.
The “American Badass” ad on YouTube was targeting men in North Carolina between the ages of 18 and 34, according to Google’s ad demographics. The same ad was shown in Arizona more than 1.5 million times to the same target audience.
“You can put a stop to Kamala’s chaos,” says an America PAC ad on X. “Make your plan to vote today and help President Trump win Georgia.”
Another ad on X, directed at voters in Nevada, says, “Kamala laughs while Americans suffer.”
Trump has been stockpiling endorsements from people that some may have thought would not endorse him.
In addition to Musk, former presidential candidate Robert F. Kennedy Jr., former Democrat Hawaii Rep. Tulsi Gabbard and Republican Georgia Gov. Brian Kemp who the former president had feuded with, have all come out now and publicly endorsed Trump.
And now another name can be added to that list.
Silicon Valley investor Naval Ravikant spoke to former Fox News host Megyn Kelly on her Sirius XM show and said that it was the “lawfare” against the former president that convinced him to support him,” Breitbart News reported.
“It was the lawfare that kind of brought me off the sidelines. It’s really disgusting behavior, because this is how you descend into a complete banana republic with military coups and military rule,” he said to the host on her show “The Megyn Kelly Show.”