Cosmetics sales have contributed significantly to the net worth of Lady Gaga , Rihanna , Selena Gomez, and many other celebrities. Despite not releasing an album since 2016, Rihanna still has an estimated net worth of $1.4 billion thanks in part to her Fenty Beauty cosmetics brand.
Fenty Beauty grosses over $600 million
According to Statista , Fenty Beauty is the most successful celebrity cosmetics brand with revenue of $602.4 million in 2023. Fenty foundation and lip gloss are the most searched for online with 21,000 and 20,000 searches per month, respectively.
Thanks to her business talent, Rihanna became a billionaire in 2021
Before launching Fenty Beauty in 2017, Rihanna collaborated with MAC Cosmetics to launch 10 fragrances inspired by her signature scent. Fenty Beauty was born from a collaboration between Rihanna and Louis Vuitton Moët Hennessy (LVMH). LVMH may have paid the music star $10 million for the deal, according to Women’s Wear Daily.
As a celebrity, Rihanna leverages the heat from her personal brand to promote Fenty Beauty anytime, anywhere. The 1988-born singer’s makeup moment on the Super Bowl 2023 stage brought her brand $5.6 million in 12 hours.
After seven years of operation, Rihanna’s brand is present in 17 countries and ships to more than 150 countries. According to Forbes , Fenty Beauty generated $570 million in revenue in 2018. The entire business is worth $2.8 billion, half of which belongs to Rihanna.
Selena Gomez and Rare Beauty Selena Gomez is not only famous as a singer and actress but also has achieved success in the beauty business. The cosmetic brand is named after her 2020 album Rare . After nearly four years of launching, Rare Beauty is present in Europe, Asia and the Middle East.
Selena Gomez’s beauty brand is valued at over $2 billion
As of 2023, Rare Beauty is the brand with the top engagement metrics on TikTok and Instagram, with a combined media impact value of over $300 million on those two platforms alone. According to Business of Fashion, Rare Beauty will have sales of over $350 million in 2023.
Rare Beauty is now valued at over $2 billion. On the Sephora platform, Rare Beauty is one of the best-selling brands and the fastest-growing celebrity beauty brand on social media . Net sales in the 12 months (as of February 2024) exceeded $400 million.
However, according to Beauty Packaging , Selena is reportedly considering selling Rare Beauty. The site’s sources say the singer has hired financial experts and is being “watched” by investment funds, although the formal process has not yet begun. If she were to sell the beauty brand, the 32-year-old star would become the latest beauty billionaire. Although Selena’s stake in the brand has not been disclosed, since she has no parent company or corporate partners, it is estimated that she would pocket a nine-figure purchase price.
Lady Gaga and vegan cosmetics brand Haus Labs Lady Gaga founded Haus Labs (formerly Haus Laboratories) in 2019 with her longtime makeup artist Sarah Tanno. According to WWD , Haus Labs was the third-best-selling celebrity cosmetics brand in 2020 (behind Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics), with media value earnings of more than $141.7 million.
Lady Gaga owns vegan cosmetics brand Haus Labs
The beauty brand is inspired by Lady Gaga’s early days as a musician in Manhattan. The 1986-born star’s message is to celebrate individuality through bold makeup and body art, as well as authenticity. The first products to launch include a lip liner, lip gloss, and liquid shimmer.
When she rebranded her brand in 2022, Lady Gaga also removed 2,700 “dirty” ingredients and replaced them with other beneficial ingredients. The actress and singer pledged that Haus Labs is vegan and not tested on animals.
Recently, in an analysis of Beauty Industry Trends in 2024 , Launchmetrics – a data analysis and influencer connection company, ranked Haus Labs in 5th place in the list of celebrity beauty brands with the largest media value, with 96 million USD.
